After years of rocking the same royal blues, the Blues are finally going back to their roots. Think: heritage blue, bold gold, and a logo that hits harder than a Brayden Schenn bodycheck. This is the kind of rebrand that makes you feel something — nostalgic, proud, and a little tempted to buy everything at the team store..mostly the away uniforms.
Home Uniforms
Primary color: Rich heritage blue, stepping away from the darker royal tone used since 1999
Stripes: Gold – white – blue across sleeves and hem, echoing the 1967 inaugural design paying tribute to the start of the Blues’ history
Logo: Updated two-tone Blue Note—no red in either, with thicker keylines for sharper contrast. The only negative is there is no border outline, which makes the sweater blend in.
Numbers: Solid one-color (no outline)
Collar & collar tag: Deep blue neckline with a red fleur‑de‑lis on the inside back
Pant leg detail: New interlocking “STL” treble‑clef logo appearing on the pants. This is yellow and a small, but noticeable font
Away Uniform
Base color: White with gold and blue striping mirroring the home layout
Chest: Features a “ST. LOUIS” wordmark in gold
Blue Note: Placed on the left shoulder
Numbers & font: Retro font for both number and nameplates
Details: Fleur‑de‑lis elements inside the collar and on hem tags
The Blues will be wearing their home sweaters from last season as their third sweater. On “Locked On Blues” I breakdown the latest facts you need to know about the Blues’ rebrand of the ‘New Note.’
Merchandise is already available: caps, tees, hoodies, pucks ($20–$130) via STL Authentics, NHLShop.com and Enterprise Center, however there are NO sweaters on sale yet. The hats have been selling out quickly. I suggest you get one fast as the season will be here before you know it!
